From Extraordinary to Ordinary
Twenty-five years ago, most fast-growing and successful new businesses had one thing in common: a unique, proprietary product that separated them from their closest competitors. Today, the landscape is very different. All great ideas, both products and services, are ruthlessly copied – and astonishingly quickly.
photo credit: Andrew Currie
The reason is that barriers that used to keep new competitors from entering a market have now almost disappeared. Businesses are created overnight, their reach is global, and contract manufacturing and outsourcing has turned everything – everything into a commodity.
What now separates the successful companies from the rest? Clear goals, a strong strategy, and superior execution. In other words, extraordinary companies selling ordinary products.
